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Tuesday 17 Oct 2017
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Coffee

The fantastic aroma of rich, SINGLE ESTATE COFFEE.  Hand sorted with care and roasted to perfection!  Try it and you won't settle for anything else!

Coffee makes an intimate bond; the most accepted social addiction in our age.  The first morning sip or the one to clear the mid-afternoon cog, bringing you to perspective with the life around… nothing but the best would suffice - the best you find reasonable enough to buy.

Pleasant Living has partnered Sajan Estate in the hillsides of Coorg to develop a fantastic produce of single estate coffee. While such coffees are sold at a huge premium the world over, we bring it you on a standard cost plus very reasonable mark-up basis.  We hope it adds value to your life at a cost that is affordable.

Pedigree

a) The People

Meera and Subramani (Subu or Subra as he is affectionately called) are natives of Coorg with a rich tradition in coffee growing.  A few years after education in agriculture, the Subus went to Africa and got involved in large commercial farming.  Subu went on to head large commercial farms there and apart from normal grain and vegetable farming, went on to pioneer commercial rose farming in Zambia.  It did not take long for him to gain a huge international recognition in rose farming, stretching to Holland (where the weekly international flower auctions take place) and Germany (one of the largest consumer of roses in the world).  Not one for personal glory, Subu freely shared nuances and techniques with other commercial growers and helped in putting Zambia firmly on the world rose map.

Somewhere along the way Meera returned to India to take care, modernize and build their personal estate that came through inheritance and acquisition.  Coffee and pepper are the main crops.  Subu subsequently returned to India after a decade long transition plan carefully worked out and the couple, since 2007 have been devoted fully to their farms in Coorg.

Sekhar, owner of Pleasant Living, has been an old and excellent friend of the Subus and together, we’ll leave you to guess whether the idea of reaching this product was arrived at over the cockles-clearing aroma of fantastic single estate coffee or headiness of fine single malt whisky.

b) The Crop

The Subus carefully chose an excellent cross strain of Arabica and Robusta.  The crop has the robust quality of the latter and the exact excellent flavor of the former.  What results is a consistent yield of fantastic aroma.

Since 1995, in phases, over 80 % of the farm has been converted to grow this unique strain.

Artificial fertilizers are used to the minimum possible and a section of the farm has been dedicated to growing coffee through entirely organic means as experimentation.  However, we cannot at this point in time, term it an “organic produce” as the requirements off an organic product are more far-reaching.


Sampling

The product was offered to coffee connoisseurs of different nationalities and within India, mainly to a few within Tamil Nadu, where the traditional household expectation of coffee is nothing below the best!  The feedback was a rave and we have been forced to prematurely supply to a limited clientele through word of mouth, who wouldn’t settle for anything else in the market.

Branding and Merchandising

A brand name has not been arrived at as yet.  We intend to market this directly to consumers and place the product on very few shelves (shops) who have a good reputation and with whom we have a good relationship.  Part of the produce would also be sold against quality bulk enquiries.

Enquiries

Bulk or retail enquiries may please be sent to This email address is being protected from spambots. You need JavaScript enabled to view it. .  Please start the subject line with “COFFEE”.

What is single estate coffee?

I’d love to see pictures of a coffee estate!


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  • Hi security Rochen server-security and PayU payment gateway
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So now you can purchase your favorite product from the comfort of your armchair!